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  • Digital games revenues in Brazil will reach $2.4 billion by 2015
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SPEAKERS

    Dave Yonamine, CEO, Mobility ware

    Ben Armstrong, Director, Business Development + Marketing, BlueStacks

    Ben Armstrong, Director, Business Development + Marketing, BlueStacks

    Maximo Cavazzani, CEO, Etermax

    Maximo Cavazzani, CEO, Etermax

    Tim Sparapani, VP of Law, Policy, and Government Relations,  Application Developers Alliance

    Tim Sparapani, VP of Law, Policy, and Government Relations, Application Developers Alliance

    Kate Edwards, Executive Director, Igda Global

    Kate Edwards, Executive Director, Igda Global

    Jaime Alejandro Matus, Gerente regional SVA, Claro Centroamérica

    Jaime Alejandro Matus, Gerente regional SVA, Claro Centroamérica

    Moacyr Alves Junior, Presidente, ACIGAMES

    Moacyr Alves Junior, Presidente, ACIGAMES

    Mario Valle, Director Business Development (Emerging Markets), Electronic Arts

    Mario Valle, Director Business Development (Emerging Markets), Electronic Arts

    Gonzalo Rojón, Director de Investigación de las TICs, The Competitive Intelligence Unit

    Gonzalo Rojón, Director de Investigación de las TICs, The Competitive Intelligence Unit

THE LATIN AMERICAN COMBINED SOCIAL AND MOBILE CASINO REVENUES FOR 2013 WILL REACH $320 MILLIONS Social casino games occupy a unique segment within the social games market, and feature a unique audience and very different game mechanics. (SuperData Research). IN ARGENTINA, THE GAME SECTOR REPRESENTS $85 MILLION IN REVENUES 70 companies are actively working in the country (ADVA). OPPORTUNITIES ABOUND FOR LATINAMERICANS TO EXPORT TO THE REST OF THE WORLD 95% of such developments are exported to USA, Europe and Asia. GAMES IS THE TOP CATEGORY FOR APPS DOWNLOADS At iOS ranking of paid mobile apps downloads in Latam, eight are games. In USA its seventeen. SOCIAL NETWORKS ENHANCE ONLINE GAME UPTAKE Facebook is the most growing accepted game platform (Lexulous, World of Warcraft, etc.). The 50% of most popular apps are games.
Learn from the entire value chain about the business of monetization, discovery and distribution of mobile games in LATAM
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Promote your brand among Latam’s finest players
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The landscape & opportunity in mobile gaming in Latam & the US
How to successfully establish cross cultural partnerships What are the potential paths of the mobile developer/publisher relationship in Latam, and how to navigate among the cultural differences in Latin America and the US Hispanics in an effort to establish mutually beneficial cross cultural partnerships. Analyzing FTP vs. data plans monetization Learn about the latest and best practices and strategies that operators in Latin America are evaluating for engaging FTP audiences that will facilitate opportunities to boost ARPU on game titles. Evaluating discoverability of gaming content Analyzing the growing app and traditional games offered through discoverable marketplaces in different Latin America markets. Determine and analyze your best options for business expansion in the Region. Achieving culturally and effectively branded games Learn how mobile developers approach the challenge of working with globally branded games and translating them in to unique Latin American cultural experiences. Achieving cultural crossover while at the same time satisfying technical and corporate objectives. Evaluate markets and entry or expansion strategies Learn about the status of the gaming industry in different countries in Latin America and trace your penetration strategy objectively. Learn from experienced operators and benchmark your uptake roadmap. Learn how Miami can be a foundational element of your expansion strategy.

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  • Great game design transcends language & culture- @IGDA_ED @IGDA #localization#m2games#mobile#latam#gaming http://t.co/DxHvl6yhAZ 05:51PM - 4 Dec 2014
  • #Culturalization for #mobilegaming isn't about censorship, it's about reach. @IGDA_ED #m2games#latam http://t.co/9YwhRqLDJz 05:42PM - 4 Dec 2014
  • We have to be careful not to judge too quickly & remember the cultural makeup of the developing country of the game-@IGDA_ED #m2games 05:30PM - 4 Dec 2014

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