PRESENT TRENDS FOR MOBILE GAMES INDUSTRY IN LATIN AMERICA
8.45 - 9.00
Welcome and Introduction by Ana María Yumiseva, Publisher, Frecuencia Latinoamérica
9.00 - 9.40
State of the mobile gaming market in Latin America. Market perspectives and business models
Mapping the Latin American & US Hispanic videogame market.
From traditional fixed consoles to mobility.
Behavior and functionality of video games on tablets and smartphones.
Achieving mobile gaming connectivity in a culturally fragmented Region.
Gonzalo Rojón, Director de Investigación de las Tics, The Competitive Intelligence Unit
Regional developments and exportation perspectives
Keys to developing successful gaming products from and for Latin Americans and US Hispanics.
Localized features and preferences as the main competitive advantage.
The future of social games in LATAM and US Hispanic markets.
It is possible to introduce a new company/studio in Latin America? Is the market closing?
The role of the state in promoting local mobile gaming industry development.
Successful business case: Peru
Luis Wong, Director Ejecutivo, IDG PerúMarket intelligence on the opportunities in Latin America’s most lucrative market for mobile games
Business strategies for entering successfully the mobile gaming market in Brazil.
Where are the opportunities for Brazilians to export mobile gaming content out of Brazil.
Moacyr Alves Junior, President, ACIGAMES
Licensing and international content
Case study of one of the most successful producers of mobile games in Asia.
Strategies used for adaptation of brand and content across the main Latin American markets.
The opportunity to create games using popular regional characters and branding to reach specific targets.
Business case: Square Enix Latin America´s path to market penetration.
Ken Luna, Director, igda México.
NETWORKING
The role of mobile games in a multiplatform offering
What are the new opportunities and characteristics that mobile devices are adding to the traditional console gaming market?
Business planning for emerging markets.
Keys to Monetization.
The role of content providers.
Mario Valle, Director Business Development (Emerging Markets), Electronic Arts
Roundtable discussion. Lessons to be learned from successful Latin American business models
Detecting local features and incorporating them into mobile gaming projects.
Experiences in achieving monetization through alliances.
Martin Spinetto, Founder & CEO, WidowgamesMario Valle, Director Business Development (Emerging Markets), Electronic Arts
Eduardo Mangarelli, Senior Director of Technology, Developers & Platform, Microsoft Latam
Jorge Rincón, Head of Entertainment and Solutions Performance, Millicom.
LUNCH
Platforms and mobile stores
What are the current operational system and platform offerings for the Latin American and US Hispanic mobile gaming industry?
Tablets and their potential to increase mobile gaming industry revenues.
The importance of multiple options and flexibility in the marketplace.
Positioning the same mobile gaming app on different platforms.
Eduardo Mangarelli, Senior Director of Technology, Developers & Platforms, Microsoft Latam
Distribution and monetization of mobile games for the corporate sector
How this kind of content can contribute to brands and companies to build consumer consumer engagement. Mobile games as an important tool to retain consumers.
Using social gaming and branding in the corporate arena.
Mobile games and their ability to enhance branding. Turning games in conversions.
Speakers to be announced
Distribution channels and discovery strategies for mobile game apps in Latin America
Ensuring the visibility of your mobile gaming product.
Mobile stores: keys to positioning gaming applications.
User acquisition and the role of publications, press coverage and marketing efforts for gaming apps.
Speakers to be announced
16.30 - 17.30
Mobile Mixer organized by Pocketgamer
Moderator: Chris James, Managing Director, Steel Media Ltd
17.30 - 19.00
Mobile Mixer. Cocktail Reception MET Ballroom 4
December 4th
MET Ballroom 3
TIME
THE BUSINESS OF MONETIZING MOBILE GAMES
9.00 - 9.30
Roundtable discussion. Advertising and monetization in the mobile gaming market
Reaching the consumer in real time. What technology and content can be offered in Latin America?
Advergame: opportunities of monetization using advertisements in mobile games. What is being done in Latin America?
Social networking and other interactive platforms that enhance the mobile game industry.
David Yin: GM – Global Developer Alliances, Vserv.mobi
Speakers to be announced
Case study: monetization of mobile games originated by mobile operators
Business models and mobile gaming monetization.
The role of the mobile operator in the Latin American and US Hispanic mobile gaming industry. Operator influence on business models
The tendencies and habits of “Free to Play” mobile gamers. The operator dilemma, FTP vs data plans.
Matías Negrotto, Games Business Manager (VAS/Marketing), Personal
Successful payment options for the Latin American mobile gaming industry
What are the payment systems being utilized in Latin America?
Operator billing and its role in achieving adoption uptake.
Platforms and options for the unbanked user.
Sponsor speaker to be announced
NETWORKING
Mobile gambling: casinos, lotteries & betting. The challenge of mobile social games in Latam
Keys to adapting games to the new requirements of mobile platforms and enhancing its social featuress.
Features to take into account in the game design decision-making framework.
Why mobile is the challenge of social games worldwide, and specifically of traditional and casino games.
Regulatory challenges in Latin America.
Vicenç Martí, CEO and Co-founder of Akamon Entertainment
Panel discussion: Enhancing mobile games using social networks and communities
Successful business cases in the main platforms.
How to use social networks to build engagement, attract or retain consumers in Latin America.
Experiences of big mobile content providers and integrators in Latin America.
Tools and metrics that are enhancing user knowledge.
Speakers to be announced
Keys and opportunities for international projection of Latin American games
How to attract international investments.
Miami as a tech hub for mobile games initiatives.
Speakers to be announced
LUNCH
Opportunities and advantages of the US Hispanic market
Keys to reach this target.
How to reach ground among the greatest Hispanic acquisitive power segment in Latin America.
Learn how to take advantage of this early adopter and mobile tech savvy ethnic group.
Speaker to be announced
Leading a game study to the next level in the mobile gaming industry
Human resources in Latam: state of the industry and how can it be groomed for future challenges.
Generation of intellectual property and publishing.
Cost structures and control.
Cristian Acuña Larraín, Studio Director Chile, Behaviour Interactive
Final roundtable discussion
What kind of content is been chosen by the Latin American and Hispanic consumer
What are the business models which are being developed in the Region.
Overcoming challenges for mobile games in Latin America.
Are the studios and developers ready for the next market level?.
¿Están los estudios y desarrolladores latinoamericanos listos para el próxio nivel?
Cristian Acuña Larraín, Studio Director Chile, Behaviour Interactive
Ken Luna, Director, igda MéxicoMatías Negrotto, Games Business Manager (VAS/Marketing)
Moacyr Alves Junior, President, ACIGAMES
Speakers to be announced.
About the agenda:
•All registered attendees will receive access to the presentations a few days after the event. •The official language is Spanish. Simultaneous translation will be provided in English
•Topics, times and speakers are subject to change at the discretion of the organizers.
If you need more information please contact:
Anabella Marciello
Senior Editor and Agenda Director
anabella@frecuenciaonline.com
"My congratulations to Frecuencia for an excellent conference. The right people were in attendance and every group of the value chain was very well represented. I was very pleased with the quality of the panel discussions as well."
Rodrigo Mireilles, Head of Mobile Products, Latin America and Caribbean, VISA
“This is the best conference I attended this year. I got to meet players that I was not familiar with, the interaction with the brands for example, was quite enlighting and wye-opening; and overall the high level of attendees was very impressive. The depth of the content delivered was also very impressive."
Carlos GAlván, CTO, Naranya
“I am impressed with the excellent content and the topics discussed. The speakers featured were very knowlegeable, specially for us in our quest to widen and market our mobile wallet services, I absorved quite a bit of valuable intelligence.
Nelson Boffa, Director Bit$ Mobile Wallet, Antel Uruguay
“Frecuencia managed to reunite the top decision makers from most major players in this Latam mobile money business. I am very impressed. The conference was a success!
